DirtLabs is a team of rider/mechanics obsessed with bikes and the science-meets-art of dialed suspension. DirtLabs was founded by Mike “Luby” Luebesmier. Luby has a long history of wrenching. His focus on suspension started in 2004 at the Shock Treatment Center in Minneapolis rebuilding and tuning Rock Shox, Manitou, Marzocchi and other brands. As the industry and technology evolved the stack of worn seals and wipers next to Luby’s bench piled up. In 2006 Luby went to Maverick Bikes to handle suspension builds, tuning and repairs. Working directly under Maverick/Rock Shox founder Paul Turner and machinist/engineer Frank Vogel Luby deepened his understanding of suspension from concept, R&D and testing to production and tuning. It was time to take this knowledge base and strike out on his own.
In 2008 DirtLabs opened and quickly became the go to shop. Word of their ability to give bikes that magic feel quickly spread with riders, bike shops and suspension manufacturers and they soon outgrew their shop. In 2012 they added staff and equipment, but kept the same low key vibe and attention to detail.In 2016, Dirtlabs made the move out of Boulder to Longmont for a bigger and more efficient facility. They’ve become a trusted service partner for Fox, Cane Creek, RockShox, MRP, Manitou and more, as well as provide service on most all major brands.
Whether you’re hoping for a spot on the podium at the end of the day or just a spot at the bar after an epic ride Dirtlabs can make your ride better, sweeter, plusher — Stop by, email or give them a call. They’ll set you up.
Mike “Luby” Luebesmier
Back in 2004 at the Shock Treatment Center in Minneapolis Luby rebuilt and tuned Rock Shox, Manitou, Marzocchi the handful brands out there. In 2006 Luby went to Maverick as a suspension technician. Working directly under Maverick/Rock Shox founder Paul Turner and head machinist/engineer Frank Vogel allowed Luby to learn suspension from concept and R&D through testing and tuning. In 2008 Luby started DirtLabs and has watched the industry explode with dozens of brands and hundreds of products available — and Luby has worked on all of ‘em. Luby is laid back and low key, and takes good care of his customers, his staff and his family.
Chris began his professional career as an audio and acoustical engineer:
“Audio signal processing and suspension theory are very analogous. [Spring] rate, compression, and rebound damping exist in both fields. Low-speed and hi-speed signals in audio are the same low-speed or hi-speed hits on a bike. It’s input versus output really and keeping your wheel on the ground is the same as leveling an audio signal. Having an in-depth understanding of both has provided me with a unique perspective on suspension theory and mechanics”
Chris is s former lead technician and is still involved in problem child fork or shock repairs. Chris also heads up most of our marketing efforts and keeps up our brand exposure in the biking community. Our go to guy for in-person suspension setups, Chris, helps riders get the baseline established and then fine tune to resolve issues they are feeling on the trail. His Yeti sb6 sees a lot of trail time as well as a race in the Enduro circuit here and there
Product Manager / Operations
With over ten years in the bike industry that started as a shop grom Luke has been steadily working his way up gaining invaluable experience along the way and has specialized in suspension work. Luke raced extensively during highschool including the Socal Edurance 12hour curcuit, and the Kenda Cup. Trained by miramar collage in aviation maintainence Luke doesn’t work on planes, but still likes to help things fly. When he’s not wrenching he’s riding his favorite Colorado trails on his Niner ROS9 hardtail pushing the DH pace of most 160mm full suspension riders. During winter months you’ll find him hiding out in the uncrowded backcountry.
Seth Kaiser began his mountain biking career as a cross country rider while racing competitively at boarding school in the mountains of New Hampshire. In the 15+ years since igniting his passion Seth has continued chasing single-track and an active mountain lifestyle. Seth has honed his skills while riding many world renowned trails throughout the continental US. During that time his riding style has developed into big-mountain trail and enduro riding. Seth has a strong background in fine art, design and logistics management. He earned a BFA from Keene State College in 2013 and subsequently found his home in the mountains of Colorado. He brings creativity, a passion for long travel bikes, years of riding experience and friendly personality to the DirtLabs team!
Jon joins the DirtLabs team with a passion for bicycle maintenance that began while XC racing. He understands that incremental improvements in equipment performance can lead to exponential increases in riding experience. After several years as a full-time cycle mechanic, Jon’s move to the focused field of suspension service adds an essential component to his experience as a professional technician in the industry. Jon’s enthusiasm for high-quality repairs incorporates equal appreciation for both aesthetic detail and practical function. Jon rides multiple wheel sizes from 20” to 700c but most commonly rides a Santa Cruz Nomad V3 on everything from bike park laps to all-day epic rides.
Technician / Purchasing